About the Role

We are seeking a highly skilled Senior SEO Developer to lead the technical and strategic growth of our digital presence from our Coimbatore office.

This is a high-impact, hands-on position requiring deep expertise in technical SEO, advanced search optimization, and performance-driven paid advertising.

Your primary responsibility is to increase the volume and quality of qualified student inquiries through organic search and paid digital channels.

Key Responsibilities

• Search Engine Optimization (SEO) & Technical Performance

• Develop and execute comprehensive on-page, off-page, and technical SEO strategies to improve rankings for high-intent student queries.

• Implement advanced technical improvements, including site speed optimization, Core Web Vitals compliance, mobile responsiveness, and schema markup (courses, institutions, etc.).

• Conduct regular technical audits using tools such as Screaming Frog, Ahrefs, SEMrush, and Search Console.

• Collaborate with content teams to create SEO-friendly content, meta tags, and landing pages that drive conversions.

• Paid Advertising (Google Ads & Meta Ads)

• Plan, set up, and optimize ROI-driven campaigns across Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook, Instagram).

• Strategize and execute targeted campaigns on platforms like LinkedIn for professional outreach.

• Manage and optimize campaigns under an MCC structure for large-scale efficiency and budget control.

• Conduct A/B testing for keywords, ad copies, landing pages, and bidding strategies to maximize results.

• Analytics, Tracking & Reporting

• Use GA4 and Google Tag Manager to track and monitor conversions, user behavior, and campaign performance.

• Prepare detailed performance reports with insights, growth metrics, and actionable recommendations.

• Continuously monitor campaign performance and adapt to algorithm updates, trends, and competitive insights.

Requirements

• 2–3 years of hands-on experience managing advanced SEO strategies and high-budget PPC campaigns (agency or in-house).

• Expertise in Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, Google Ads Manager, Meta Ads Manager, and GTM.

• Strong understanding of technical SEO, on-page SEO, off-page SEO, and basic knowledge of HTML, CSS, and WordPress.

• Excellent analytical, communication, and problem-solving skills.

• Ability to work independently and deliver measurable performance improvements.

• Immediate joiners preferred
  
  
  Send your resume to hr@palaniveloverseas.com